In today's Instagram marketing atmosphere, having a beautiful Instagram grid is vital to the success of any influencer, creative brand, or publication.
After all, your grid is the face of your brand; it's the first thing people see when they load your Instagram page on their phone, tablet, or computer before they decide to follow you.
In this article, we'll discuss why you need a great Instagram grid, what makes a great Instagram grid, and even showcase a couple apps that will help you achieve your own Insta grid goals.
Sound good with you? Let's jump in!
This is why your Instagram grid is important
As we mentioned, having an awesome Instagram grid has become critical to the success of each and every modern brand on Instagram (but especially in creative brands). Here's why.
Your grid builds a brand aesthetic (and a lasting first impression)
If you've never heard of brand aesthetic before, the concept is pretty simple. Just think of your it as the unique visual style found consistently throughout your brand's image.
So like your blog posts share a similar voice, you want your social media images to share a similar look, feel, and memorability.
People will come to know your brand through this aesthetic. You want to establish this aesthetic so much that people know an image is yours without having to look at your account's name.
Your Instagram grid is the cumulation of your brand aesthetic.
It's the place where your new views can see what you're about before they choose whether or not to follow your page, so you need to make the first impression a good one.
Further, the grid is also where some people will be first introduced to your brand. They should be able to take one look at your grid and get a feel for your brand's style.
This will build a valuable lasting impression that will bring you new leads and customer, so don't miss out.
Building a good grid will help streamline your posting
When you plan your grid, you force yourself to begin building a brand aesthetic. In turn, the brand aesthetic will help inform your future posts, making it easier to create or source future images and videos for posting, and help streamline your posting process.
This is what makes a great Instagram grid
Hm, what makes a great Instagram grid? Well, that's a great question. While a beautiful Instagram grid is easy to imagine, it's hard to put it into words.
And that's where we come in.
We've analyzed some of the most successful Instagram account's grids and found that they all have a few things in common. Here's what we discovered:
- First and foremost, photos need to be high-quality: no one wants to see pixelated images on an Instagram grid, so make sure your photos are crisp and clean.
- Photos have a similar theme: this is simple, you want to keep your photos consistent. Choose if you want your grid to be minimal, grungy, colorful, or any other aesthetic you can think of.
- Use the same filters: use the same filter on every post. This makes your posts recognizable and consistent and starts a theme on its own.
- Likewise, use a set color scheme: decide on a color scheme you'll use for all of your posts. As you can see above, we chose blue because its our primary brand color, so we stick to posting blue photos to keep the grid looking good.
- Keep the backgrounds clean: don't take away from the subject of your photo—stick to solid backgrounds when posting product shots.
- Photos use the same borders (or don't use them at all): this makes for a streamlined look on your grid that makes your profile feel highly polished and professional.
- There's a set grid layout: alternate filters, types of content, or even colors on a regular basis. This makes your grid look good, creates a nice "flow" between posts, and keeps things consistent.
Following these simple guidelines will help give you a great Instagram grid that puts your best foot forward when people first look at your Instagram page.
You don't have to go it alone: use these apps to build your grid
Armed with the right tools, creating a beautiful and long-lasting Instagram grid becomes actually quite easy.
We recommend having a grid planner + image editing app, and a desktop posting tool in your social media toolbox, which will allow you edit images to match your brand aesthetic, plan how they'll look on your feed, and post them without the hassle of using the Instagram mobile app.
Here are our two favorite tools for getting the job done.
1. Social Report — the best Instagram scheduling (and reporting) tool
Social Report makes it easy to manage your Instagram account from the web. You can schedule and publish new images (and videos!) directly to the network. and even pull detailed reports so you can track your growth.
On the publishing side, you can upload, edit, and even find new images on Social Report. When your image is ready to go, simply schedule the post on the dashboard—no smartphone workaround required.
We even have the ability to automatically comment on newly posted photos, save hashtag templates, and tag locations on Instagram posts. But that's not all...
Instagram Grid Preview for Social Report
Even cooler, we recently added post previews to Social Report. To use it, just click the Preview button at the bottom-left corner of the editor when you're done writing a post. Then, you can view how the post will look in the Instagram feed and on your grid—pretty sweet, right?! It gets better.
Social Report also offers awesome reporting!
We don't slack on the reporting side either. Social Report's reporting tools let you track various aspects of your Instagram growth—both independently and alongside your other social networks.
Some of our unique reports include:
- Overall engagement
- Audience breakdown
- Engagement distribution by content type
- And more!
This gives you an easy way to track your performance and show your team that Instagram is providing awesome value to your brand. See for yourself and try us free for 30 days.
2. VSCO — the best mobile image editor
VSCO is our favorite mobile image editor for Instagram.
The app has a ton of unique filters and advanced editing features. You can even make your own presets in the app, so it's easy to develop and execute a brand aesthetic. Sounds great, right?
And it only gets better from there. Instagram and VSCO work well together—in fact, the app will automatically output your photo to an Instagram-ready aspect ratio when it's time to export, so you don't have to worry about using Photoshop or more advanced image editors to crop.
VSCO has free Android, iPad, and iPhone apps, so you can use it on-the-go no matter the device.
At this point, you should have a good understanding of why maintaining a beautiful Instagram grid is important. Keep these tips in mind (and use the included tools) to build a better Instagram brand aesthetic and take your Instagram game to the next level.
P.S. What do you do to make a beautiful Instagram aesthetic on your accounts? Let us know in the comments box below—we're looking forward to your responses!
Want to take your Instagram game to the next level? Try Social Report free for 30 days!