All social media managers know that there's more to posting to social media than just writing content and hitting the publish button.
There's actually much more to it than that.
You need to make accompanying visual content, use the right hashtags, and find the perfect time to post your content for maximum reach.
But that's not all!
In this article, we'll show you six easy ways to better optimize your social media posts. Some of these tips may seem basic, but they're proven to provide value and increase the returns on your social media posting.
Let's dive in and check it out!
Use relevant hashtags whenever possible
But use hashtags with care.
Don't use more than 1-2 hashtags per post, and make sure the hashtags are relevant to your posts and about a current topic. Using outdated hashtags (or adding too many to one post) will actually hurt your post and make it less attractive to engage with.
Give Social Report's optimization tool a try
In Social Report, we provide an awesome way to optimize post scheduling. In fact, we'll actually show you the best times of day to post to social media.
To view these times: click advanced options in the post composer, and click optimal time at the upper right-hand corner of the screen.
Here, Social Report will show you the best time of day to post to social media for maximum engagement. Just select the time, and Social Report will schedule the post automatically.
We find this best time by looking at the last three months of engagement data for your the profiles you're scheduling to. And since history tends to repeat itself, you can use the tool to post to the exact time when your posts will have the most reach and engagements.
Always use images (or gifs or video) in your posts
Image-rich social media posts get the most engagement—in fact, tweets with photos and videos get 150% more retweets than those without.
So, with that in mind, keep an eye out for ways to add images and videos to your posts. Even a simple banner image with the article of your title will make the post more sharable and engaging.
Don't have any image ideas? No worries: use the free images and free gifs section of the Social Report composer to find royalty-free images and animations for your social media posts.
Schedule your posts in advance
We recommend creating a set social media posting schedule for all the content you post to social media.
One easy way to do this is to use Social Report to make a posting schedule with different times of day to post. Then, you add all new posts to your queue as you create them and they will be scheduled automatically.
This makes sure that you're posting to social media consistently, and gives you time to review all of your posts with your team for proofing, etc.
Pro tip: use Social Report's cross-channel optimization report to help find the best hours of the day to post to social media. This report shows you when your social media posts get the most engagement throughout the day and week.
Find this report in reporting > cross-channel > optimization.
Make sure your social media profiles are fully filled out
Completed social media profiles go a long way.
Perform a social media audit and make sure that all of your profile photos, bio boxes, banner images, and other content is filled out and up-to-date across all of your social networks.
This makes people more likely to follow you, and makes your account look much more credible. Better yet, it's a project that will take less than an hour to complete.
A/B test different headlines
When posting links to blog posts and articles to social media, experiment with different headlines.
Simply put: try switching up some words in the headline, and adding or removing text in the description each time you post a link to the same piece of content.
This keeps content interesting if you need to repost the same article a few times, and helps you find what language works and doesn't work for your audience.
Doing this with Social Report is easy. Just make a new post, add a link, and click on the link title or description to edit it. You can also click change image to switch the preview image.
Now, optimize your posts!
And there you have it: six easy ways to optimize your social media posts. Put all six of these into practice, and you'll reap the rewards of higher engagement and—in turn—more sales.
Have your own social media optimization tips? Share them in the comments below.
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