Engagement is active participation of your members (i.e. friends, followers). From clicks on your links and commenting, to re-tweeting your posts and viewings of your videos. We measure engagement on a scale of 1-10.
Example. Say on a particular day you had (refer to the matrix below):
- 2 likes on your facebook page = 2 * 7 = 14
- 5 mention on Twitter = 5 * 8 = 40
- 3 checkins on Foursquare = 3 * 7 = 21
- Overall Engagement Points = 14 + 40 + 21 = 75
- Daily Aver1age = (14 + 40 + 21) <divided by> (10 is total number of events) = 7.5
| 5 | 6 | 7 | 8 | 9 | 10 | |
|---|---|---|---|---|---|---|
| AddThis | Clicks, Shares | |||||
| Blogger | Comments | Clicks | Conversions | |||
| Digg | Diggs | Comments | Clicks | Conversions | ||
| Etsy | Orders | |||||
| eBay | Orders | |||||
| Tags | Reactions, Checkins | Comments, Reviews, Discussions, Tags, Mentions | Clicks | Conversions | ||
| Foursquare | Checkins | Tips | Clicks | Conversions | ||
| Google+ | +1s, Shares | Comments | Clicks | Conversions | ||
| Likes | Comments | Clicks | Conversions | |||
| Clicks | Conversions | |||||
| Reddits | Comments | Clicks | Conversions | |||
| Shopify | Orders | |||||
| Tumblr | Likes, Reblogs | Comments | Clicks | Conversions | ||
| Favs | Mentions, RTs, Replies | Clicks | Conversions | |||
| Vimeo | Likes | Comments | Clicks | Conversions | ||
| WordPress | Comments | Clicks | Conversions | |||
| Yelp | Reviews | Clicks | Conversions | |||
| YouTube | Favs, Likes, Dislikes | Comments | Clicks | Conversions |